About us

About company

Al-Rawdah Company

47 years of trust

Al-Rawdah, a Yemeni company founded by Mr. Mohammad Mohammad Salah in Sana'a, has a deep-rooted heritage in ancestral trade. Mr. Salah's vision for establishing this company dates back to 1974. Presently, Al-Rawdah proudly operates from its own headquarters, warehouse, and sales offices.

From the very beginning, Al-Rawdah has been committed to implementing a holistic quality approach that caters to the needs of its customers and consumers in all governorates. Starting its journey in Sana'a, the company has steadily expanded its presence by establishing a strong distribution network in the major cities of Yemen.

In addition, Al-Rawdah has expanded its coverage to include the outskirts of Yemen and beyond, establishing branches in Oman in 2015 and in Turkey in 2016.

OUR VISION

Al-Rawdah Company aims to build a reputable brand in Yemen by importing premium quality food products from reliable suppliers. Our boundless ambition drives us to expand gradually, starting with Yemen and then globally.

OUR MISSION

At Al-Rawdah Company, we're dedicated to providing a diverse range of healthy and safe food products to support Yemen's economic stability and social prosperity. We prioritize customer satisfaction and strive to be a leading player in the market.

OUR GOALS

Al-Rawdah company upholds a set of goals that contribute to maintaining its esteemed position, built on its extensive understanding of the Yemeni market. Our goals encompass:

• Providing a diverse range of goods to the market

• Expanding client reach globally, beyond Yemen.

• Dedicated to sourcing top-quality products.

• Building relationships with current suppliers and forging new partnerships.

• Fulfilling responsibilities and maintaining our brand's reputation.

• Securing the top position in the market with the highest share.

OUR VALUES

1. Quality: We prioritize the best products for superior quality.

2. Integrity: Unparalleled support and honest advice for our clients.

3. Diversity: New products, importing, warehousing, distribution.

5. Trust: Meeting clients' needs with our products.

6. Commitment: Timely deliveries for market stability.

7. Excellence: Finest products at the best prices.

Our Competitive Edge

At Al-Rawdah, our dedication to excellence shines through in all aspects of our operations. Let us elaborate on why choosing us is the ideal decision for fulfilling your specific needs:

1. Quality Products: Our products meet international standards, ensuring customers receive the finest goods.

2. Wide Range of Products: We offer a wide variety of products to meet diverse consumer preferences and needs.

3. Big Distribution capabilities: With our fully owned warehouses, offices, and distribution fleet, we have the capability to efficiently distribute our products on a large scale.

4. Innovation: Through ongoing investment in research and development, we consistently bring innovative ideas to market and align our brands with the ever-changing trends in the industry.

5. Strong Distribution Network: Our extensive distribution network ensures wide availability of our products across regions, efficiently reaching and fulfilling the demands of a diverse customer base.

Chairman Message

Mohammed M. Salah

Dear valued customers and partners,

I am delighted to address you as the Chairman of our Al Rawdah FMCG distribution company. It is with great pride that I share our commitment to delivering exceptional products and services to meet the ever-evolving needs of our customers.

At our company, we recognize the significance of offering high-quality goods at competitive prices that align with the purchasing power of the market.

Our passion for excellence drives us to work closely with trusted suppliers and manufacturers who share our values. We place a strong emphasis on building long-lasting relationships based on trust, integrity, and mutual growth. By doing so, we guarantee that every product you receive meets the highest standards of quality and safety.

Furthermore, we acknowledge our duty to the communities we serve, and we are actively engaged in corporate social responsibility initiatives. Through these initiatives, we strive to make a positive impact and foster a sustainable future for all.

Lastly, I would like to express my gratitude to our principals, customers, consumers, and partners for placing their trust in us. We appreciate your support and look forward to serving you, surpassing your expectations.

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